Explore the Agenda Built for the AI Era, Not Retrofitted to It.
Register by The Aug 28 Deadline to Join Breakthru Networking:
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Built for the Next Decade of Retail

RetailClub AI Festival is the only retail event built on the belief that the world is about to change beyond recognition. We’re bringing together 2,000+ retail and brand leaders, AI operators, and founders who know the comfortable plan isn’t enough. It’s time to move past checkbox AI strategies, incremental thinking, and leaving conferences with the same roadmap you walked in with. This is for the leaders already driving the shift, and the ones who know deep down they need to do more.

September 22-24, 2026
Huntington Beach, CA

Sept 22-24, 2026  |  Huntington Beach, CA

Built for the Next Decade of Retail

RetailClub AI Festival is the only retail event built on the belief that the world is about to change beyond recognition. We’re bringing together 2,000+ retail and brand leaders, AI operators, and founders who know the comfortable plan isn’t enough. It’s time to move past checkbox AI strategies, incremental thinking, and leaving conferences with the same roadmap you walked in with. This is for the leaders already driving the shift, and the ones who know deep down they need to do more.

Why Now?

RetailClub AI Festival is the only retail event built on the belief that the world is about to change beyond recognition. We believe AI isn’t just transforming retail—it’s entirely reshaping the economy, society, and culture that underpin the industry as we know it.

We bring together leaders already driving this shift and those who deep down know they need to do more. We’re the only event 100% designed for the collaboration required to build the next decade of retail in an AI-first world.

We believe it’s time to move past checkbox AI strategies, incremental thinking, and leaving conferences feeling comfortable. 

Retail needs an event that forces the full conversation, not a bolted-on or sanitized one. Built for the AI era, not a previous generation. An all-outdoor beachside format designed for honest peer-to-peer exchange, not convention center foot traffic. Powered by the best networking technology, not the cheapest.

Welcome to RetailClub–the new event from the founders of Shoptalk.

RetailClub AI Festival is the only retail event built on the belief that the world is about to change beyond recognition. We believe AI isn’t just transforming retail—it’s entirely reshaping the economy, society, and culture that underpin the industry as we know it.

We bring together leaders already driving this shift and those who deep down know they need to do more. We’re the only event 100% designed for the collaboration required to build the next decade of retail in an AI-first world.

We believe it’s time to move past checkbox AI strategies, incremental thinking, and leaving conferences feeling comfortable.

Retail needs an event that forces the full conversation, not a bolted-on or sanitized one. Built for the AI era, not a previous generation. An all-outdoor beachside format designed for honest peer-to-peer exchange, not convention center foot traffic. Powered by the best networking technology, not the cheapest.

Welcome to RetailClub–the new event from the founders of Shoptalk.

RetailClub AI Festival Framework

Build with AI

This theme is about the engine of the company itself. AI is reshaping every layer of how retailers and brands actually run.

We’ll explore how teams are using AI to move faster, make smarter decisions, deliver better customer experiences, and rebuild the tech stacks their businesses depend on.

Everyone is asking the same questions: where should we focus, and how fast should we move? This theme is for the leaders who refuse to wait for the playbook, because by the time the playbook is obvious, the positioning will already be set.

Lead with AI

This theme is about the people side of AI. New tools don’t deliver new outcomes if the org chart, incentives, and skills haven’t moved with them.

We’ll explore how leaders are reshaping team structure, navigating the tension between AI-fluent new talent and institutional knowledge, and rebuilding internal operations around AI-native workflows.

The leaders in the best position aren’t necessarily the most resourced or the most tenured. They’re the ones staying curious, upskilling themselves, and building organizations that can absorb change faster than their competitors.

Sell with AI

This theme is about the most important variable in retail: the customer. How they research, find, and buy is changing in real time, whether or not the industry is ready.

We’ll explore the rise of agentic commerce, the future of search and discovery, the new platform dynamics shaping commerce, and how retailers can win attention when their homepage is no longer the front door.

The customer behavior shift is already happening, and the retailers who win will be the ones who saw it earliest and built for it most seriously.

Live with AI

This theme zooms out. Retail sits at the center of a consumer economy that fuels nearly 70% of U.S. GDP, and AI is reshaping the work, the wages, and the consumer behavior that the industry depends on.

We’ll confront the bigger questions: what happens to consumer spending when AI eliminates entry-level jobs and reshapes whole professions, how new categories of value get created when intelligence is no longer the bottleneck, and what comes next when the assumptions retail was built on stop holding.

This theme is for the people willing to look at the full picture, not just the parts that fit on a roadmap.

RetailClub AI Festival Framework

This theme is about the engine of the company itself. AI is reshaping every layer of how retailers and brands actually run.

We’ll explore how teams are using AI to move faster, make smarter decisions, deliver better customer experiences, and rebuild the tech stacks their businesses depend on.

Everyone is asking the same questions: where should we focus, and how fast should we move? This theme is for the leaders who refuse to wait for the playbook, because by the time the playbook is obvious, the positioning will already be set.

This theme is about the people side of AI. New tools don’t deliver new outcomes if the org chart, incentives, and skills haven’t moved with them.

We’ll explore how leaders are reshaping team structure, navigating the tension between AI-fluent new talent and institutional knowledge, and rebuilding internal operations around AI-native workflows.

The leaders in the best position aren’t necessarily the most resourced or the most tenured. They’re the ones staying curious, upskilling themselves, and building organizations that can absorb change faster than their competitors.

This theme is about the most important variable in retail: the customer. How they research, find, and buy is changing in real time, whether or not the industry is ready.

We’ll explore the rise of agentic commerce, the future of search and discovery, the new platform dynamics shaping commerce, and how retailers can win attention when their homepage is no longer the front door.

The customer behavior shift is already happening, and the retailers who win will be the ones who saw it earliest and built for it most seriously.

This theme zooms out. Retail sits at the center of a consumer economy that fuels nearly 70% of U.S. GDP, and AI is reshaping the work, the wages, and the consumer behavior that the industry depends on.

We’ll confront the bigger questions: what happens to consumer spending when AI eliminates entry-level jobs and reshapes whole professions, how new categories of value get created when intelligence is no longer the bottleneck, and what comes next when the assumptions retail was built on stop holding.

This theme is for the people willing to look at the full picture, not just the parts that fit on a roadmap.

The Community Leading Retail’s AI Future

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1:1 Meetings

Job Levels

Job Roles*

*Responses exceed 100% because participants could choose more than one option.

An All-Outdoor Boardwalk Designed for Honest Peer-To-Peer Exchange

You’re not moving through a dark convention center scanning badges to figure out who someone is. You’re walking a 1/3rd-mile, open-air beachside boardwalk with two stages, 250+ sponsors, activations and experiences, and 150+ speakers. It’s an environment built for conversation to happen on its own, at a picnic table over lunch, in line for a coffee, or on the walk between sessions.

Experience a Whole New Way of Learning & Networking

Step away from the day-to-day and into a custom-built environment that blends everything from participant-driven and expert-led group content to purposeful and effective networking. Navigate change alongside fellow industry leaders and trailblazers, build lasting relationships, and gain a clearer view of where AI is taking retail and how to stay ahead of it.


No windowless rooms. No fluff content. No crowded panels. Just real conversations, real connections and real value. We use cutting-edge, trusted event tech, programs and formats to deliver learnings and practical strategies, create connections, and foster relationships that help you go all-in on AI with confidence across all use cases.

FOUR ways to Breakthru

The Breakthru Networking Program is RetailClub’s networking platform built for meaningful connections.

BREAKTHRU MEETINGS

Pre-scheduled, double opt-in 15-minute meetings with other attendees, matched by mutual interest and AI-powered recommendations. 

BREAKTHRU EXPERIENCES

Curated small-group activities designed for high-quality memories built together in a relaxed setting.

BREAKTHRU TALKS

45-minute, topic-based roundtable discussions to exchange insights and solve challenges in peer groups.

BREAKTHRU NETWORKING DINNERS

Invite-only dinners with 15 to 25 hand-picked guests for meaningful conversation over a shared meal. 

What Three Days at RetailClub AI Festival Actually Looks Like

80% C-Level Speakers

Our speakers are senior executives and innovators who bring real-world insights. We don't do "pay-to-play". RetailClub AI Festival is the only fully outdoor large-scale retail event that chooses speakers based on merit, not their marketing budget.

AN Experience Unlike Any Other

At RetailClub AI Festival, we trade conference halls for sandy beaches. Enjoy a fun, first-class, five-star experience that combines education, efficient networking, brand activations, and art in an unforgettable outdoor beachside atmosphere.

Breakthru Meetings Program

All attendees can participate in Breakthru Meetings to make meaningful connections with decision-makers, forge valuable partnerships, maximize ROI and meet their business objectives. All meetings are double opt-in and held at tables in an acre of dedicated meeting space at the north end of the Boardwalk.

You must register by Aug 28 to participate in the Breakthru Networking Program.

Mind-blowing Experiences

We've designed 50+ RetailClub AI Festival experiences to boost your team's growth and learning. Expect everything from communication skill-builders to cultural insights, creative explorations, and even physical activities.

The Community Is the Difference

What Attendees Are Saying

“I had more conversations, more genuine conversations and we got more out of it than previous shoptalk conferences. No doubt.”

“The outdoor environment kept the energy up while in meetings, attending workshops, and listening to speakers. A night-and-day difference from an average conference where you’re stuck inside. Made all the difference in the world!”

“It truly shows the founders get our community deeply. The whole concept really cracked the code on what a great experience in 2025 is.”

Trusted by Industry Leaders

Built by the People Who Defined Retail Events

From the founders of Shoptalk and Groceryshop, RetailClub brings the same standard-setting approach to a new kind of retail event, 100% designed for the collaboration required to build the next decade of retail in an AI-first world.

Caroline Farley

Co-Founder & Co-CEO

Krystina Gustafson

Co-Founder & Co-CEO

Anil D. Aggarwal

Co-Founder

Simran Rekhi Aggarwal

Co-Founder

Latest News & Announcements

Introducing the Boardwalk: A First Look at the Heart of the RetailClub Experience

What If Events Felt Human Again?

Why Being a Retailer in the AI Era Is ‘Horribly Challenging and Unbelievably Exciting’

The AI Conversation Retail Has Been Missing — RetailClub and Retail AI Council Are Bringing It to the Beach

FREQUENTLY ASKED QUESTIONS

What Can I Expect at RetailClub AI Festival?

RetailClub AI Festival is an all-outdoor, beachside event bringing together retail and brand leaders for three days of peer-to-peer conversations, working sessions, and Breakthru meetings. No exhibit hall, no pay-to-play stages. This is the event that forces the full AI conversation, not a bolted-on one, and where the next decade of retail gets built.

When and Where Is the Event Taking Place? Is the Festival Literally on the Beach?

RetailClub AI Festival runs September 22–24, 2026, in Huntington Beach, CA. The event isn't on the sand itself. It's held beachside on the boardwalk, fully outdoors. Visit the Plan Your Visit page for the nearest airport and recommended hotels.

Who Should Attend RetailClub AI Festival?

RetailClub AI Festival is for the leaders already driving retail's AI shift, and the ones who know they need to do more. You'll connect with the people retail runs through: retail and brand executives, consumer goods leaders, AI operators, technology and solution providers, investors, and founders. This is for anyone asking the harder questions about business models and the future of work. Unsure which pass is right for you? Email hello@retailclub.com.

Are There Opportunities to Contribute as a Speaker or Panelist at RetailClub AI Festival?

Yes. We're always looking for speakers with something real to say about AI and the future of retail. Speakers are chosen on merit, not marketing budget. If you're interested, apply here.

Are There Discounts for Bringing Our Entire Team to RetailClub AI Festival?

Yes. Qualified retailers and brands can unlock a group discount on two or more tickets. The hardest AI conversations land harder when your team hears them together. Unlock your group rate here.

What Is the Breakthru Program, and How Can I Qualify for a Free Ticket?

Breakthru is RetailClub AI Festival's tech-enabled event program designed to help the retail ecosystem discover, meet, learn from, and do business with the right people. It spans hosted and non-hosted meeting programs, peer group discussions, and experiences, including group activities, content, and networking.

Decision-makers from Retailers and Brands can attend for free through the Breakthru Hosted Program. See the Free Ticket & Travel page to check if you qualify.

You must register by Aug 28 to participate in the Breakthru Networking Program.

How Often Do Prices Increase?

RetailClub AI Festival prices increase every month, so the earlier you register, the more you save.

How Do I Book a Hotel Using the Exclusive RetailClub AI Festival Rate?

Once you register for RetailClub AI Festival, you'll receive a confirmation email with the hotel room block booking link. Choose from one of our hotels in Huntington Beach or Newport Beach, all close to the boardwalk where the festival is held.

How Can I Stay Updated on RetailClub News and Announcements?

Subscribe to the RetailClub AI Festival newsletter and follow us on social for the latest updates, speaker drops, and announcements. Keep an eye on retailclub.com too.

APPLY TO SPONSOR

September 7-10, 2025  |  Huntington Beach, CA

March 8-11, 2026  |  Miami Beach, FL

September 7-10, 2025  |  Huntington Beach, CA

March 8-11, 2026  |  Miami Beach, FL